The primary objective of the Mobile Casting project was to develop a digital tool for casting talent in the film and media industry. This tool aimed to streamline the casting process, making it efficient and accessible for industry professionals.

 

Through close collaboration with Casting Director and founder, Marie, I gained insights into the casting process, user needs, and the challenges faced by existing casting services.

 

The product and the brand evolved concurrently, and for the user interface (UI), I drew inspiration from the silent movie era, referencing the roots of the film industry as well as a significant technological shift. The outcome was a clickable Figma prototype that secured funding for the project, a logotype and an initial brand identity.  The product is currently in its final stages of development.

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Read more and sign up for pre-launch at: www.mobilecasting.se